When it works, it really works!
I received this note from a patient coordinator today:
“A patient called in today asking about Sculptra & looking for a provider recommendation. She asked if we had anything on our Instagram, so I pulled it up and right away I saw our recent podcast about Sculptra with Amy.
It was SO nice to have tools at my fingertips and an amazing way to help build Amy’s practice. Patient is booked for Zoom consultation and is listening to podcast now! Woohoo!”
This is exactly the result I aim for, that our practices use their podcast as a super-portable, evergreen way for patients to listen or watch the content they need at the exact moment they need it in any format they want.
Podcasts, how do I love thee? Let me count the ways.
Coordinator didn’t have to “wing it” on the call with her own limited Sculptra knowledge
Coordinator could be specific with her resources and likely had a faster, richer conversation with this caller
Caller scheduled a consultation 💥
Before her consultation, the caller will know about the product and procedure and understand Amy’s expertise with Sculptra. She will already trust Amy before meeting her in person.
The podcast gave the marketing team social content without having to search for photos or create info about Sculptra from scratch, and without having to track Amy down to do it
The podcast quickly establishes Amy's credibility as an injector. Although she’s new to the practice, she’s not new to aesthetics
Amy is confident that the coordinators are messaging her services accurately, and that her time spent on marketing is producing results
The podcast episode is a competitive advantage for the website; we know Google indexes podcast content and we help by publishing a transcript. No one else in this market has a podcast and the practice is currently ranking #1 in their market for the keyword “Sculptra + city”
The podcast episode keeps people on the practice website longer
The podcast episode appears on 30+ podcast platforms and on Youtube, appearing whenever anyone in the world searches for podcasts about Sculptra
Podcast video drives engagement on Instagram Reels
Management and marketing now has evidence of demand for the Sculptra product and can decide to do more marketing
Podcast team has direct evidence that people are listening and taking action from the content
The more podcast content the marketing team creates, the less time patient coordinators need to spend searching for answers to patients’ questions, opening up time for them to help more patients each day
Each episode of the podcast increases the size of the practice’s overall internet footprint by creating pages on other platforms, which link back to the practice
Are there other ways I haven’t thought of? I’d love your thoughts and comments.
Here’s the 79th episode of The La Jolla Cosmetic Podcast, titled Sculptra: For Cheeks and Cheeks
